Marketing research analysis for an online retailer in homeware

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  • monique.camilleri
    New Member
    • Apr 2022
    • 1

    #1

    [Question] Marketing research analysis for an online retailer in homeware

    Hi there members,

    I'm in the process of a research project for my Honours in Marketing at the IMM and I'm conducting a survey as part of my analysis.

    If you’ve browsed or shopped online at Mr Price Home recently (last 12 months), please could you take this survey to rate the website experience. It shouldn’t take any longer than 5-10mins.

    Dear participant, You have been selected to take part in a questionnaire that focuses on the User Experience (UX) of the Mr Price Home website. This study is part of a research project that is conducted for my degree, B.Phil Honours in Marketing at IMMGSM. The research is for academic purposes only, and the study will be conducted using an online survey with a random selection of Mr Price Home customers across South Africa. The purpose of the survey is to evaluate how you interact with the website and what kind of online shopping experience you have encountered. The survey has 17 questions, and should take no longer than 10 minutes to complete. Participation in this study is completely voluntary and you may opt out at any stage without judgement or consequence. Confidentiality Please be advised that if you choose to participate in this study, your identity will remain anonymous at all times. No personal identifying data will be collected, only the thoughts and opinions on the customer experience. The data collected will be disposed of at the end of this study. All insights and data that arise from the survey will be kept confidential. The final report will only be shared with the IMMGSM and the organisation should they require it. You may also request a summary of the results of the study should you wish to do so. When answering the questions, please try to be as honest as possible. Should you have any questions about this study, you may contact me on monique.camilleri8@gmail.com. Thank you, Monique Camilleri


    Thank you, your time and your opinion is appreciated!

    Regards,
    Monique
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