We have created a simple site
We now have to start thinking
And trying to figure out how we are going to use the web
What do we want?
In most cases we want to profile the business we run
This could be as simple as a Home page equivalent of a business card on the net
A web site we point prospective clients to for contact details on signage pamphlets and other adverts
Or something a little more ambitious where we profile the business
And we direct clients to it who looking for details and information about the business.
A site we would build by simply adding and organising pages.
But why not optimise it for the search engines and slap together an internet marketing plan
We have already touched on the basics.
But you must understand that this is a bit like fishing
Google does things slowly, so kick off your shoes, put the kettle on and start lighting your pipe.
You are going to learn that everyone has an opinion about something none of us really understands
And whilst you need to listen, don't believe anything anyone has to say on the subject
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