The problem is that "non delivery" can often be a civil issue. In most cases I would imagine its rather poor service or quality of product that are the real issues. If no delivery of a product takes place, then it would indeed be nice if we had the option to pursue a criminal case. I think the reality though is that the cops want to avoid having to resolve every business transaction dispute.
If its a clear and definite case of fraud, then the police will deal with it. Just manage your expectations of the time frame of the investigation.
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