In the first three days of number portability, Vodacom welcomed 60 new customers and lost 40 to the rival networks. But they are the most expensive customers it has ever won and lost, since Vodacom contributed R100m towards the system, meaning each person had cost the company R1m to handle, said CEO Alan Knott-Craig yesterday.
The effect was negligible given that Vodacom signed up an average of 29000 more subscribers every day — either first-time users or users defecting from another network without taking their number with them.
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