One difficulty I see that needs to be overcome is that on-site SEO on its own probably isn't going to make much of a difference in this case. The website builder/company website etc. space is one of the most competitve out there when it comes to organic search.
Yes, you need to do it anyway - it's part of the foundation of establishing a meaningful online presence, but it's probably going to take a lot more besides to get the results you want.
There's quite a few threads on TFSA talking about other mechanisms for online promotion. To get you started, some of the very best have been started by Chatmaster.
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